Real Estate Marketing

If you are in the real estate business then you know that being visible is vital. There are a lot of properties in the market and if you want to sell then you need to ensure that you do a good amount of marketing.


Be Mobile and Responsive

In 2014, I stressed that going mobile was important in terms of you posting to your social networks while on the go. This is still true today, but this year, I want to stress the importance of being mobile accessible.

You cannot avoid it anymore. Your website and emails need to be designed for all devices and screen sizes and be responsive. Sixty-six percent of emails are opened on a phone or tablet. Facebook has more than 650 million daily active users on mobile devices. And mobile traffic to websites now accounts for almost 30 percent of visits. In short, there are plenty of reasons why you need to be sure that your business is mobile ready.

How It Helps: Being mobile-friendly ensures whoever reads your emails or visits your website has a good experience and that this experience creates a positive perception of your business.

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When you are marketing a house for sale, you need to have a good story. This is the story of the neighborhood in which the house is located. Talk about the architecture of the houses in the area. If there are churches around do also mention them. If you want to know more attend any public meetings.

  1. Tell a story about your neighborhood.

  1. Architecture or housing styles in your area.

  1. Attend a public meeting and write about it.

  1. Churches – what denominations are in your area, where are they located, when are services.

  1. Commentary on local news stories.

  1. Commentary on local public policy.

  1. Cost of Living Comparison (for different cities or neighborhoods in your local market). Put in a side by side comparison for average price of homes, gas, utilities, etc. Provide proof to your buyers of what they get for their money in one city versus another.

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You can also set up a website and market your property on it. All you need to do is ensure that you have good content, great images and a customer support. You should ensure that your site is user friendly.

Your website is the foundation for all of your digital marketing efforts. A joint study by Google and Loopnet has shown that almost 80% of tenants and investors search for commercial real estate online. This means your website is critical to gaining brand visibility, acquiring prospects, and helping drive sales and lease-up efforts for your company. That said, there’s a few strategies that are highly likely to have a strong impact for you in 2016. Here are our favorite ideas.

 Get a Responsive Website – Ensure your website is optimized for mobile devices. Your ability to reach and attract more potential tenants, brokers and investors increasingly hinges on the user experience of the website displayed on their device.  Remember that more than 13% of CRE visits are from mobile devices* . In order to communicate your brand and services effectively, it is crucial that your site is optimized for all platforms (iOS, Android, Windows) and devices (desktop, smartphone, tablet).

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